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Expectations of poster writing have become varied.
by Andy Attiliis
The traditional experience of usually seeing this media from quite a distance isn't a given anymore. Writer's should know that if there are limits in the quantity of copy that should appear on today's poster, they relate as much to what needs saying as to the kinds of environment and traffic it will confront. With so many indoor spaces given to posters, it's no surprise that some deliver at least as much copy as is found in the wordiest ads.
What then of the traditional poster's charm, which proves that less can also be very good? Posters with great big colorful graphics supporting powerful thought provoking headlines are still wonderful. So fast, so beautifully free of distractions, for an instant it feels as though we're in a gallery of art. Funny how the last poster I did, with the headline and body copy written in two languages, feels a little weak by comparison.
Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.
Copyright 2001 Andy Attiliis. All rights reserved.