shorts
web site

Organize copy on your Web site just like they do in the Sunday paper.
To ensure clarity and ease of use, prioritize and sectionalize information as you would with any large publication. Do it with a mind to anticipate what types of information the largest majority will want to see first, second and so on. Such a logical strategy will help ensure that readers are better able to find their favorite subjects from issue to issue, and feel comfortable with a new publication more quickly.
         Of course, this advice seem a little obvious when referring to such familiar reading materials as books, magazines and newspapers. Their physical nature makes it easy to reference and find any topic because the whole of each, from beginning to end, can be held in our hands. Such printed content is at our disposal immediately. Not so in a Web site. Organization of writing on the Internet must be especially intuitive for the simple reason that it can only be viewed one page at a time.
         In this site there are four main topics, each identified at length on the contents page. Of course, they are prioritized in the order that will best facilitate a prospective client's need to find the most pertinent details of services being offered. Additionally, to include related, but not so obvious bits of info, a Q and A side bar threads it's way throughout the site. Its presence helps keep the viewer aware of other details that may need attention. Much like preview boxes in a newspaper. For clarifications and extended explanations, its content has been heavily linked to appropriate locations in the site. This, combined with text navigation to every section and subsection within the site, makes for a most comfortable visit.

Connection speed makes all the difference.
We only get to completely fill a Web page with good quality image under the following circumstances: (1) Everyone in our target audience is hooked into the Intranet connection through which it will be transmitted. (2) Everyone in our target audience is hooked into a state-of-the-art Internet connection. (3) Everyone in our target audience will be so interested in the content that we are sure they won't mind waiting.
         In this case, the targeted viewers are an Intranet connection. Everything is fast and well connected both visually and electronically. Each building in the illustration is linked to a section within the site. I look forward to the day when such a design can be quickly transmitted to all of the Worldwide Web's audience.

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