Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.


Opt-In Email
Marketing with ISFB's
Mary Gillen.
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar. Can be customized for your next conference, annual meeting, or association member seminar.
Email for more info.


shorts
poster

Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.



ideasite home page
dot_clear.gif
subscribe to ideas by email
dot_clear.gif
place ads
dot_clear.gif
contact us

dot_clear.gif








Listen carefully to everyone's suggestions, because good ideas often come unexpectedly.
I started out as art director on this job and all of a sudden became co-art director. What happened was the client shared some great thinking backed up by dynamite materials. I was given a rights free book of medieval engravings. So many of these images did such an excellent job of conveying the festival's theme it was difficult to choose just one. This was a galloping good start for my client. Having made an exceedingly viable contribution, she was able to save both time and resources.
         It's always gratifying to recall the joy that can be realized from a successful creative collaboration. How much easier and more productive the process becomes when a meeting of the minds takes place, especially when such a bond is made so early in the process. Naturally, it is the unexpected removal of pressure that makes a situation like this so special. It follows that, the sooner we know a concept is approved the more confident and efficient our abilities become.

There are times when creative compromise is the only productive solution.
Without body text, this headline and image have plenty to say and would look quite a sight better. I can hear myself now, many years ago, arguing that the prospect of reading this much text on a poster will discourage passersby. Possibly to the point that they miss the cool relationship between words, business desk and school desk.
         The problem was that nothing else had been planned in the near future to explain necessary details. The compromised strategy was to keep text copy small, which allowed room for the headline and key visual to draw readers in.

Total Ideas: 4
Showing: 3-4
<< Previous | Next >>



Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69