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Listen carefully to everyone's suggestions, because good ideas often come unexpectedly.
I started out as art director on this job and all of a sudden became co-art director. What happened was the client shared some great thinking backed up by dynamite materials. I was given a rights free book of medieval engravings. So many of these images did such an excellent job of conveying the festival's theme it was difficult to choose just one. This was a galloping good start for my client. Having made an exceedingly viable contribution, she was able to save both time and resources.
It's always gratifying to recall the joy that can be realized from a successful creative collaboration. How much easier and more productive the process becomes when a meeting of the minds takes place, especially when such a bond is made so early in the process. Naturally, it is the unexpected removal of pressure that makes a situation like this so special. It follows that, the sooner we know a concept is approved the more confident and efficient our abilities become.
There are times when creative compromise is the only productive solution.
Without body text, this headline and image have plenty to say and would look quite a sight better. I can hear myself now, many years ago, arguing that the prospect of reading this much text on a poster will discourage passersby. Possibly to the point that they miss the cool relationship between words, business desk and school desk.
The problem was that nothing else had been planned in the near future to explain necessary details. The compromised strategy was to keep text copy small, which allowed room for the headline and key visual to draw readers in.