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Allow a project's boundaries to enhance creative direction.
Pay close attention to the client's needs and limitations. If perceived as positive influences, they can spark creative direction that is both unique and effective. So long as the message can be kept in sharp focus, experienced creatives should be able to nurture exciting and communicative upsides from not so promising downsides.
To photograph images for this twelve page brochure, the budget allowed for concept tissues and twelve hours of shooting time. While that covered both the photographer and the art director, there was no surplus for professional models. Another problem was that most of the photos needed would be taken of a facility that is over fifty years old and of interns who could not be scheduled at a specific time because they are constantly on the run.
         To me, this situation indicated that some specific creative directions needed to be defined. Larger images should be muted somehow to promote concept rather than detail. Distortion lenses could be used to modernize the building's look. Also, an illustrative posterized effect on a small portion of some photos could further a contemporary look while providing background for testimonials.
         So, when faced with seemingly inadequate resources or other limitations, know that considered creative direction can produce worthwhile results. That by learning to appreciate unusual parameters they can actually work in our favor. In willing hands, deficiencies can actually inspire wonderfully thoughtful solutions that would never have been contemplated otherwise.

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