Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
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Marketing with ISFB's
Mary Gillen.
May 13-14, Alex, VA
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar.

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Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

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Allow a project's boundaries to enhance creative direction.
Pay close attention to the client's needs and limitations. If perceived as positive influences, they can spark creative direction that is both unique and effective. So long as the message can be kept in sharp focus, experienced creatives should be able to nurture exciting and communicative upsides from not so promising downsides.
To photograph images for this twelve page brochure, the budget allowed for concept tissues and twelve hours of shooting time. While that covered both the photographer and the art director, there was no surplus for professional models. Another problem was that most of the photos needed would be taken of a facility that is over fifty years old and of interns who could not be scheduled at a specific time because they are constantly on the run.
         To me, this situation indicated that some specific creative directions needed to be defined. Larger images should be muted somehow to promote concept rather than detail. Distortion lenses could be used to modernize the building's look. Also, an illustrative posterized effect on a small portion of some photos could further a contemporary look while providing background for testimonials.
         So, when faced with seemingly inadequate resources or other limitations, know that considered creative direction can produce worthwhile results. That by learning to appreciate unusual parameters they can actually work in our favor. In willing hands, deficiencies can actually inspire wonderfully thoughtful solutions that would never have been contemplated otherwise.

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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69