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Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.



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How to get lots of smiles.
For a cruiseline magazine's back cover story, lots of happy crew people were needed. But, the ship was leaving in forty minutes. With camera, layout and releases in hand, the editor and I charged accross the street to the dock. Since we needed at least a three dozen portraits, we figured on less than a minute per photo. That allowed time to flash the layout, explain briefly, frame, shoot and get a release signature.
         What a happy lesson lesson this turned out to be. It seems that the layout and explanation were just enough to inspire a bit friendly confidence. Then, with no time for apprehension, we found that people are most willing and able to generously bestow a great first smile. Had they needed to dress up, come to a studio and awaited their turns, I don't think we would have gotten the same genuine results.





The right photographer can shoot the outdoors indoors while turning day into night.
Long and inspired experience with shooting big production photography is evidenced by Ross Stansfield's portfolio. It clearly demonstrates an ability to produce and control all the requirements of an extremely complicated shoot.
         To even consider creating an involved image, there must be some proof that it can actually be done. With one so complex as this, the need to find a talent that can make it happen becomes obvious very quickly.
         Even when we all know that most things are possible, there are resources to consider. If a great big idea is attempted without adequate support, it can soon turn into one awful nightmare. Therefore, whenever new creative ground is being broken, the thumbnail stage of a concept isn't too early for a little productive anticipation.

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