Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.


Opt-In Email
Marketing with ISFB's
Mary Gillen.
May 13-14, Alex, VA
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar.

Register now.


shorts
newsletter

Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.



ideasite home page
dot_clear.gif
subscribe to ideas by email
dot_clear.gif
place ads
dot_clear.gif
contact us

dot_clear.gif








A two color newsletter design can have its advantages.
To begin with, it is distinctive. Well designed and perfectly produced, it can broadcast a tasteful austerity that can't be achieved any other way. You've seen those black and white commercials on tv with just a teeny splash of second color on the logo or something. Those spots are bound to be noticed, if only for their striking contrast to the hundreds of run-of-the-mill full-color ad messages that are aired every day.
         It's cheaper to print. So take the savings and invest in a larger format. It takes less time to design and produce. Extra imagery, or more experienced talent are other good investments.
         It can be so refreshingly subtle. With an ever so pastel pastel background that makes visuals pop and glow, your newsletter could achieve rewards that others will never know.





For an extra exciting newsletter, try a tabloid size page using five columns.
More narrow columns are preferrable to a lesser number of wider columns. As a general rule, so long as the columns are at least two inches wide, use as many as the space will allow. Usually three columns on a letter sized spage and five in a tabloid size will work best.
         The art directional aspect of this newsletter was my first experience with so many columns. What a luxury it is to have many flexible areas of text into which images can be inserted. Instead of having to place most visuals against trim edges, a multi-column format makes much more functional and exciting layouts possible.

Total Ideas: 11
Showing: 3-4
<< Previous | Next >>



Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69