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Just like a daily newspaper, a newsletter's function is to deliver the news.
by Andy Attiliis
Only with a newsletter, the audience is more targeted. And the news itself is more relevant to the publisher's business. All things considered, this is a mutually beneficial proposition. Much more in-depth information about a subject of interest is provided in return for more attention paid to the publisher's product.
Once a company's brand history and other job information has been gathered, the creative director can arrive at a newsletter's mood, style and goals. From there, naming, writing and designing of the newsletter can begin.
Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.
Copyright 2001 Andy Attiliis. All rights reserved.