Learn the creative process for branding for communications for the "rest of us".
This course teaches how to efficiently create messaging that achieves 10 times more recognition than average. Step-by-step, it details a methodology built on nearly 4 decades of hands-on experience. Most importantly, it clearly differentiates branding strategies that work best for the "rest of us" from those that work for mega-budgeted organizations.
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Marketing with ISFB's
Mary Gillen.
May 13-14, Alex, VA
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar.

Register now.


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Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.



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Customize your map by using features of the brand to their best advantage.
A national bank was growing so fast it made good marketing sense to somehow point out all of its branches in every state. For best promotional value, it was decided to create a series of brochures, one per state, each with its own individualized map.
         Since the bank's most recognizeable feature is its sign, it was used on all of the maps to show the location of every branch.

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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69