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map

Map illustration should enhance corporate identity and message effectiveness in a number of ways. by Andy Attiliis

Right from the beginning, the look for a map should be considered in relationship to the existing brand. That is, it should work well alongside of established brand constants such as photos, typography, logos and illustrations. If its interaction with such design elements are carefully anticipated and resolved, the long-term results can be spectacular. By resolving color and style issues up front, a map can strengthen rather than distract from your company brand's visual identity. In some cases it can even become the key visual.
         Also featured in this section are a number of high content birds-eye views of landscapes with map-like qualities. The purpose of such images ranges from establishing locational information to illustrating a copy point.

Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.