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Once a magazine's purpose and personality have been detailed and conveyed, the art director and designer can begin developing visual solutions.
by Andy Attiliis

The difference in their roles is pretty much defined by their titles. As an art director gathers content and sets style parameters, a designer must put it all together with an eye that strives for the best possible performance. Such experience knows that the quality of both composition and production will directly impact on legibility and the desire to read.
         The result of considered layout and typography will be a design in which each page works well on its own and in combination with the facing page. Together, they should make for an inviting double page spread that is superbly balanced through artful placement of key images and headlines.
         Immaculate production will even further credibility. By supporting the feeling that great amounts of effort have been lavished on this striking publication, its pages will be most inviting. Quite impossible to fan through without some pause for thoughtful attention and intellectual refreshment.


Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
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