Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.

Opt-In Email
Marketing with ISFB's
Mary Gillen.
May 13-14, Alex, VA
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar.

Register now.


Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

ideasite home page
subscribe to ideas by email
place ads
contact us


People like full color images.
by Andy Attiliis

Ask anybody which they'd rather see and the answer will be full color instead of black and white nearly everytime. With useage free full color images and 4-color process printing more readily available than ever before, it is easy to pass over the possibilities of lesser color combinations. The exceptions will come from those who have seen an Ansel Adams landscape photo or an Ingre figure drawing done in pencil. In each case, artistry transcends the color issue.
         Since great black and white illustration is a proven communicative art form, it is wise to remember its attributes: (1) It easily converts to any other spot color. (2) A one-color image compliments rather than competes with other elements in a space. In other words, on a single page that requires multiple visuals, it is often beneficial to mix single color and full color images together so that the entire page can be more easily absorbed. (3) One and two-color printing is less expensive than 4-color process printing. (4) During a time when everyone else is doing full color, a superbly done one or 2-color concepual design is a good way to stand out from the crowd. (5) In the life of a business, progressive positive growth can be a notable sign of credibility to prospective clients and customers. This is identified more readily when the first promotional efforts appear in just one or two colors and then grow more colorful as time goes by. On the media side, such a strategy can result in greater ad frequency due to the savings realized for using less color.

Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
Total Articles: 11
Showing: 9-9
<< Previous | Next >>

Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis. (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69