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Illustration, in any number of colors, without lines has a feeling of its own that is much different than one in which the lines are retained.
by Andy Attiliis
To be sure, there is a change in character when lines are either added or removed. Without lines, the subject being drawn in whatever style, seems more true to life. Certainly, much closer to reality than a cartoon. With crisp linear definition between fields of color, the look is fanciful like in a storybook. Lines certainly do add a visual strength that cannot be achieved any other way. It is just not the strength of realism.
So, when thinking about style for the illustration that will support the message of your next project, the "line decision" is a good place to start. Generally speaking, someone will have to determine which solution best relates to the copy. A good choice will effectively support the copy's intent, thus furthering the impact and credibility of what's being said.
Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.
Copyright 2001 Andy Attiliis. All rights reserved.