ideasite home page
ideas by email
The starkness of line illustration makes it the strongest of drawn visual expressions.
by Andy Attiliis
Solid black, or another dark color against white or another light color are the optimum situations. No other application of color achieves more contrast. This attribute puts line art in a class by itself because its kind of visual impact can't be achieved in any other way.
Then there's the list of line styles. It is a mile long and includes crosshatch, stipple, thin line, thick line, shakey line, fine, textured line, dotted line and more.
In comparison to many other styles of illustration, a simple line style is the quickest solution. It is a favorite for sketching ideas and storyboards. Traditionally, newspapers have always been a great place to find line art because of its ease of reproduction.
While it is hard for most of us to pass up full color useage free images that can sell for less than fifty dollars each, smart creative directors recognize the power of line and when to use it to great advantage. They are especially cognizant of the fact that whatever the headline, the specific content needed to provide support can be provided with a line illustration.
Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.
Copyright 2001 Andy Attiliis. All rights reserved.