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With lines around them, areas of color become very defined.
by Andy Attiliis
Each area is a shape that appears stronger than it would appear in a photograph. Such definition gives the overall look a quality that can't be achieved any other way. That there is charm in a drawing rendered by the human hand is universally agreed. Why else would we commission each other to draw and color such work? So then, the decision becomes when to use a line and color illustration in lieu of a photograph or more realistic style without lines. In general, it is a given that an illustration without lines and takes longer to do. So, one reason to use line and color instead is to save time.
The Line and color style is often used when a photograph is not available or possible to take. It is best used in situations where stylization will enhance the content better than a photo or realistic illustration style. Storybooks, ads, brochures, editorials, posters, comic strips, Web sites, animated and captioned cartoons all make great use of line and color illustrations.
Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.
Copyright 2001 Andy Attiliis. All rights reserved.