ideasite home page
ideas by email
Before Photoshop, the creation of images that could not be taken with a camera was mostly left to illustrators using traditional graphic methods.
by Andy Attiliis
How things have changed. Now, with the aid of digitalization, tripping the light fantastic is possible for many more of us. For a creative director, though, the primary goal remains to make sure that images communicate well while conforming to guidelines of the brand. So, with more extraordinary choices to choose from comes the need to look at word and image relationships with closer scrutiny.
Then, once the content is decided upon, there are more style choices than ever to consider. Fortunately for the creative director, only a sense of what's appropriate need be suggested to an art director whose pleasure it is to find and guide the right illustrator. Here's where life and work experience are tested from an illustration point of view to create the kind of rendering that will most appeal to a target audience.
Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.
Copyright 2001 Andy Attiliis. All rights reserved.