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Doing illustration for the Web is a little different than creating images for print reproduction.
by Andy Attiliis

The resolution at which it will be seen is lower and the color can change from computer to computer. Because there's always the potential for an illustration done originally for the Web to find use elsewhere, most artists work as though it were going to be printed. Then, a reduction in size and resolution is made to facilitate quick viewing through digital medias. Before the final reduction is made, a number of versions are tested for both both color and load time. Whenever possible, the average parameters that work best within a particular Web presentation are recorded and used for all its images. However, the usual benchmark that calls for a consistent look from page to page is not as severe on a Web site as it is in a book. This is due to the fact that online pictures appearing on different pages can't readily be seen side by side.


Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
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