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Simple symbolic illustration.
by Andy Attiliis
Can it be that this is the contemporary and preferred definition of the word, icon? While true icons are faithful visual representations of real things, in recent years the word's meaning has apparently expanded to some extent. In my experience, slightly more complex visualizations are regularly being included in the iconic group.
Presently, the characteristic that all such design seems to have in common is a concentrated effort to distill objects or concepts into their most basic visual forms. When the message being represented is more complex than a single object, even words are sometimes added to quicken communication. Such word and icon combinations are particularly prevalent in Web site design. They are like the departmental graphic identifiers found in a magazine. On a Home page and throughout the Web site, such devices serve both as links and as key visuals where appropriate.
Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.
Copyright 2001 Andy Attiliis. All rights reserved.