Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.


Opt-In Email
Marketing with ISFB's
Mary Gillen.
May 13-14, Alex, VA
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar.

Register now.


article
icon

Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.



ideasite home page
dot_clear.gif
subscribe to ideas by email
dot_clear.gif
place ads
dot_clear.gif
contact us

dot_clear.gif





Simple symbolic illustration.
by Andy Attiliis

Can it be that this is the contemporary and preferred definition of the word, icon? While true icons are faithful visual representations of real things, in recent years the word's meaning has apparently expanded to some extent. In my experience, slightly more complex visualizations are regularly being included in the iconic group.
         Presently, the characteristic that all such design seems to have in common is a concentrated effort to distill objects or concepts into their most basic visual forms. When the message being represented is more complex than a single object, even words are sometimes added to quicken communication. Such word and icon combinations are particularly prevalent in Web site design. They are like the departmental graphic identifiers found in a magazine. On a Home page and throughout the Web site, such devices serve both as links and as key visuals where appropriate.


Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
Total Articles: 4
Showing: 2-2
<< Previous | Next >>



Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69