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Beware of the fluff.
Always, the relationship between a headline and key visual is the top priority. Always, because the strength of its message is what generates attention to everything else. While exhibit hardware and dimensionality are qualities that can enhance attraction, they can also take precedence over an exhibit's purpose if they distract from what needs to be said.
         In this sample, the effect of top quality digital pictures and sound is supported by happy faces. Secondarily, the campaign's special offer is presented with text copy. The sound's proof of quality can be experienced, along with more image evidence, through the monitor.

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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69