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Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

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A storybook approach can heighten interest for both children and their parents.
To make this honest invitation to worthwhile reading a little less ominous, the front and back covers show a wrap-around portrait of everyone to be found inside. With a title that clearly states the publication's potentially scary purpose, the whimsical images are free to present a far less frightening view than one might expect. Now, the safety tips outlined inside are of greater interest to both parents and children. For the moms and dads who were somewhat familiar with the perils of farm work, it filled in all the blanks. As for the tougher audience, their kids, the same information is also absorbed because of the storybook look and writing style.

When the Home page art direction requires extra breathing room, a background index page can be the perfect answer.
In order to focus on the Idea Site For Business brand, the Home page's only other messages are its mission and the six main sections of this Web site. An index page provides direct links to every topic in the site. This tool remains open during a visitor's entire visit.
         With one screen displaying the desired page and the index screen slightly offset from one another, it is easy to toggle back and forth as needed.

Total Ideas: 10
Showing: 3-4
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