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Is there a title, a name, or one specific message that should be addressed in a headline on the cover?
by Andy Attiliis

Is it a general message about the entity itself or is it a brochure selling one of the company's products? Is the publication being presented to a captive audience or a general audience? How will they physically receive it and how much time can we reasonably expect they will have to consider their first impression? These are just a few of the questions that will have been answered before the design of a cover can even begin.
         By nature, however, most cover designs appear so simple in contrast to the rest of a piece. Such an illusion can often cause its importance to be glossed over. This is where it is most important for a designer to stay focused on the issues and goals as progress is made. With the publication's success riding on a cover's ability to urge the reader inside, experience teaches that each proposed ingredient must be considered repeatedly to ensure a hard working design


Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
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