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Big stories can be told by comic strips in a relatively small amount of space.
by Andy Attiliis

Their images work very hard to reduce the need for long copy. In addition, comic strips are best known for their entertainment value. So, there is always the built-in expectation that these colorful panels will be enjoyable. Done well, they could be the most inviting to read of all information formats. That's probably why they have been used in every visual communication vehicle imaginable.
         From ads to video presentations, direct mail brochures to Web sites, these streamlined messages can be very powerful. Some smart advertisers have even used them as the focal point for an entire corporate identity program. The most famous example, of course, is Met Life's use of Charles Shultz's comic strip, Peanuts.


Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
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