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Mary Gillen.
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar. Can be customized for your next conference, annual meeting, or association member seminar.
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Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

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Two chart styles can be better than one.
In this annual report, for example, while a bar chart accommodates many groups of statistics, the pictoral chart provides visual interest while dispensing information about just one topic. The bar chart design was first used on the 1992 Office of Workers' Compensation report and, since then, has been updated for at least eight consecutive years. While the data changes, the original template remains in service. Since this report goes to congressmen who must review a mountain such documents, the creative goal, as in an ad campaign, is to make it easy for them recognize and digest OWCP's information each year. So, considered reuse of an existing design is not only the most inexpensive and expedient approach, it can also be the most effective.
         The pictorial chart was introduced in a year when the usual style of key visuals wasn't possible. Instead of re-inventing key visuals and creating a new look, I opted to expand and reformat specific information boxes with the help of stock photography. In this way, the overall design retains its past consistency while introducing a new creative building block that could be incorporated in future annual reports.
         As an aside, I cannot resist urging folks to take advantages of existing solutions whenever they are available. No matter how much of a new project has already been developed in past versions, there is always plenty of room to perfect and improve on the endeavor. The calm that comes with beginning a job that already has existing direction can be very productive. Rather than groping to find new answers to replace solutions that already work, the mind is left clear and confident, capable of elevating the initial creative direction to a level it has not reached before.

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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69