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Charts mix graphic elements with copy to dispense statistical data in a quick and meaningful way.
by Andy Attiliis

With digitalization has come the ability to incorporate many more kinds of images and styles into these informational exhibits than ever before. Useage free image collections are one of the primary resources that make such chart enhancement practical. Whatever is needed can be pulled from a cdrom and readily adapted for use as a background or other type of chart part.
         Another boon to chart art are the growing numbers of illustrators and designers who have become more experienced and sophisticated in the development of great new ways to display the facts. Any art director who peruses a Washington Post or USA Today can clearly see that the sky's the limit in this emerging somewhat specialized endeavor.
         More than ever, charts are filling in as key visuals in ads, brochures, editorial articles, Web sites and many other unexpected places. As long as art direction ensures that extraordinary graphics enhance rather than confuse the numbers, such charts will be well-received and successful.


Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
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