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World in Process: Creativity and Interconnection
Corporate cartoons don't have to knock 'em dead.
A saving grace for special interest toons is that the expectation for halarity is not nearly as high as it is in newspapers and magazines targeting the general public. And because such scenarios are commercial by nature, there usually isn't license to poke fun for the sake of a big laugh. Instead, the humor must remain tame, wholesome and politically correct in every way. Therefore, coming up with some humor around which to base a corporate toon is not quite so difficult. With their real purpose leaning more towards highlighting a point within an article or brochure, even those without comedic writing credentials can create a commendable captioned cartoon.
Here, the newsletter copy being supported was about a Cruise Line's majestic new offering. It was so great that a mideastern oil magnate really did inquire about passage for him and his entourage as an option to using the family yacht.
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