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Full to the brim and totally functional can be intimidating.
When the content of a brochure comprises little more than fairly dry information, the anticipated mindset of your target audience must be carefully considered. If you know that they are waiting with bated breath for this information, great. Most anything might work. Maybe it is possible to get away with a page or two full of nothing but copy. However, if the message is just something that should be read, it is best to begin slowly. A modest cover opening to easy-to-digest intro copy, as seen on the previous page, can peake interest enough to tackle this bigger chunk of copy.
A brochure that folds out is an excellent way to equally distribute and separate the positive aspects of your product.
This fold-out mailer has a lot of information to dispense. The cover gives an overview of what can be found inside. So, mystery, romance and thrilling adventure are promised by the headline. I elected to illustrate the entertainment value of all that with smiling faces viewing exciting images on a glowing screen.
From there, five more features are described using the same image concept, each complete with a headline, subhead and copy on its own individual folded panel. Like five little ads within one large brochure format. The balance of the space is devoted to the address panel, a special offer and a listing of all the cable tv stations available with this service. With so much to say, equally grouping each point within its own defined space makes the entire presentation far more likely to be absorbed.
See inside of brochure on next page.