How to optimize the strength of your existing brand.
In a one-hour consultation I will show what's needed to increase the recognition of your communications ten-fold. My know-how is based on nearly 40 years of hands-on experience providing art direction, creative direction, design, illustration, writing and branding.
andy attiliis

Opt-In Email
Marketing with ISFB's
Mary Gillen.
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar. Can be customized for your next conference, annual meeting, or association member seminar.
Email for more info.


Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

ideasite home page
subscribe to ideas by email
place ads
contact us


Take advantage of any opportunity to use the existing brand to support your new message.
To begin with, such good fortune doesn't present itself that often. Then there is the built-in recognition value to be enjoyed. No doubt, whenever possible, it makes great sense to rework something you are already known for in order to tell a new story. The U.S. Department of Labor's logo is built out of a star and a couple of stripes borrowed from the American flag. The shape of a star looks a little human in that it suggests a head, two arms and two legs. I broke one of the arms because this brochure advises Federal employees about how to make injury claims. It was the least scary way I could think of to depict the subject matter. I'm enamoured by the clarity and simplicity of this concept and wish the ingredients for such a solution were at hand more often.

Reinvent something famous to make your message instantly recognizeable and inviting.
A brochure and ad campaign promoting the AAA membership card as a Christmas gift was the assignment. This determined Santa Claus driving a sled full of cards to the tune of Jingle Bells is very merry design, illustration and writing. Just enough is borrowed from a world famous tune to make the copy irresistable. In much the same way as a message is weaved into a recognizable cliche, so too can the rewriting of verse in a headline work hard to capture an audience.

Total Ideas: 14
Showing: 13-14
<< Previous | Next >>

Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis. (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69