How to optimize the strength of your existing brand.
In a one-hour consultation I will show what's needed to increase the recognition of your communications ten-fold. My know-how is based on nearly 40 years of hands-on experience providing art direction, creative direction, design, illustration, writing and branding.
andy attiliis

Opt-In Email
Marketing with ISFB's
Mary Gillen.
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar. Can be customized for your next conference, annual meeting, or association member seminar.
Email for more info.


Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

ideasite home page
subscribe to ideas by email
place ads
contact us


Even complicated data can be distilled into a most enjoyable and understandable form.
A collection of different programs can be likened to a city full of unusual buildings. With so much detailed information to absorb, a visual tool will serve to identify and organize the data. To that end, the creative direction sought to symbolize each program as a meaningful structure. The result is a compelling cover, a related content directory and spot illustrations that help define each section on the inside, as shown below. All are pulled from a single illustration.

Even complicated data can be distilled into a most enjoyable and understandable form.

Creative direction needs to be in sync with reality.
With job information, budget and the most comprehensive experience, a creative director is usually in the best position to judge what can be accomplished in a professional manner. Experience directly relates to the degree of quality and complexity of concept that can be managed. Knowing how to stretch resources frees up everyone's mind to explore a wider variety of ideas. Making this brochure work well called for some realistic thinking early in the process. For example, the group photograph of doctors shown on the following page is a montage of five different photos. It was part of a one day shoot during which ten setups needed to be done. Here, our photographer brought the necessary background, equipment and willingness to efficiently handle a great number of indoor and outdoor lighting situations perfectly. Normally, doing such a quantity of complex work would have taken at least 4 days. In this case, because the real subjects had barely enough time to grin at the camera, the creative plan relied heavily on Photoshop to polish the end product.

Total Ideas: 14
Showing: 11-12
<< Previous | Next >>

Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis. (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69