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Secondary brand considerations are well worth your attention.
When carefully considered and furthered on other materials, even the composition of elements on a business card can accelerate recognition of your brand. In addition to the logo, double negative spaces created by the type layout add a degree of uniquess to this design. Such a solution would not have been possible without the additional text needed to show an e-mail and Web site address.
It is unusual for a circumstance that complicates rather than simplifies a look to also enhance the brand. The happy result is that Vianetix's Web site format is able to closely approximate this look using different elements.
Look to an entity's purpose and spirit for branding inspiration.
Great experience in the development of business idea content, Internet technology, Web site design and other creative solutions is provided by gillINC. With business communication going through radical changes, almost being reborn due to the impact of emerging technologies, it makes sense that "growth" and "new life" are common themes for many new logos.
Some times the unique truth about how a brand was born is quite simple. As creatively uncomplicated as this may sound for the development of a corporate identification, "gill" was simply pulled from the founder's name which is Mary Gillen. We thought about including a bit of my name too, but GillAttil just didn't cut it. So, with more attention focused on the name/word, "gill", which is also a breathing muscle, came the idea of adding another dot. Two dots together suggest bubbles, breathing, breath of life, living being and many other good things. Since the idea of good things is plenty for us, and the look is unique because it is truly born out of real facts that only relate specifically to our business, the logo is successful. How long it takes for viewers to see a gill dispersing bubbles instead of dots will depend on how many times they see the logo. Meanwhile, this identity is memorable and original with no need to ever be changed.
Unexpectedly, an additional visual branding idea was born out of the need to add an e-mail and Web site address to business papers. Our decision to split necessary contact information into two groups allowed the creation of a distinctive layout which is adapted to other situations whenever possible.