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annual report

Imagine an annual report design that reflects all the visual characteristics of the preceding year's ad campaign. by Andy Attiliis

It would be entirely possible since the goals of the two efforts are so strongly related. One shoots for the stars while the other reports results. How sensible to let recently memorable ad messages support the year end's financial reality. Certainly, the brand consistency that would result from combining the two efforts in a meaningful way, in itself, would be well worth the creative energy. Not to mention the creative logic. In addition to reporting facts and figures, this kind of endeavor would also serve as a kind of portfolio/creative standards manual that showcases the promotional efforts that helped get an organization where it is today. Exactly the way it is intended to be showcased. So, while investors enjoy looking at profits, they will be reminded that here also is evidenced the ability to further established creative committment. What a wonderful way to instill confidence in the past and productive interest in the future.

Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.