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Mary Gillen.
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Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

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How to stand out in the crowd.
Predesign thinking went something like this: (1) Avoid dark backgrounds and reversed out type because they make an ad harder to read than black type on white. Instead, let other dark ads frame our ad to make it seem even brighter. Allow enough air to invite readership. (2) Go for the biggest, most readable headline possible. With only three words to get things going, this message in a big legible typeface is likely to be the first headline read on its spread. (3) On the combination newspaper and shopping bag image make sure that both the paper's name and a Washington, D.C. landmark are recognizeable.

Position headlines close to the image.
A close relationship between headline and key visual makes for an ad that is quicker to get. Especially when both a long headline and a coupon also need to be accommodated. Experimenting to find the most appealing placement of all is well worth the effort. In addition to optimizing speed of communication, the overall ad design is enhanced as it becomes unique to its own elements. That is, the extra consideration allows an ad to almost design itself. Then, when an ad's individual ingredients have made the best use of available space, the reward is a message that is both functional and visually pleasing.
         Such a streamlined approach is bound to minimize distractions thereby increasing comprehension. Since creating empathy with the characters in these ads is key to compelling viewers to read on, framing each individual with the headline helps focus on their dilemmas as much as possible.

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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69