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Quick and clear design makes for extremely powerful advertising.
A lone brick standing up to a night sky in snowy weather quickly reminds us of this building material's ability to retain heat. Its simplicity is nothing short of elegant, leaving the reader with little to do but take in the headline and rather long copy which proves this ad's assertion in great detail. I'd give up a snowball in you know where to have written that headline by Roger Vilsack. Get it, "under the moon" instead of the "sun" because its colder at night, right? Anyway, I'm glad to have had the chance to make any contribution at all on this one.
One, two, three, from left to right: brick in a box shaped like itself, headline in a typeface that's strong as the statement itself and copy that everything else ordains must be read.
It's an ad that designs itself with little help from me. I can't fathom seeing it any other way. Just imagine color blocks, initial caps, subheads and so on and so on. Here, they are especially frivolous because anything more would seriously distract from a great concept and the ease with which it is delivered.
When a feeling is passionate, don't fight it.
This client supplied photo said it all. Ross Stansfield takes wonderous pictures of cars because he loves them. Vintage classic models, in particular, are very close to his creative heart. It was so evidenced by the image, that there was little more to say. Because the small space ad appeared in a photographer's directory, the need for copy was not mandatory. Instead, the compelling feeling was to connect Ross's name closely to the Ferrari and neon ribbons.
Since there was no brand commitment at the time, I opted to make his name part of the art rather than a logo. In this way we were better positioned to develop an identity when his career direction was more defined. Within a few more months, big production studio shooting did turn out to be the passion Ross would successfully pursue for years to come.