Barbara Ragsdale founded The Consortium in 1985, partnering with individuals and organizations to provide computer resources training. She also advises clients on how to select the right software and hardware to make technology transition in the office easier.
Barbara can be reached by e-mail at 4PCTRNG@ mnsinc.comor phone at 703-680-0552.
The Potential
The Difference
Test the Web
With Us
Advertising Available on Idea Site Starting September 15, 1997
Barbara Ragsdale
The Consortium
Owner of a computer resources training company"Here are 10 ways I market The Consortium:
1) I participate in at least one trade show a year. I provide a drawing for a free class or free one-on-one training. I send a brochure and information to each of the people who dropped a business card in a basket for the drawing."
2) I speak at association functions and chamber events. When I do, I always provide a door prize. This way I can collect the business cards of all the people in the room.
3) I've ordered chocolate business cards imprinted with the words 'Thank You' from a specialty chocolate shoppe. I send one to each individual who sends me a lead.
4) I'm always on the lookout when I read newspapers and magazines for articles of interests to my clients. I cut articles out and mail them to clients, along with a short note on cards that are customized with my company logo. This usually brings at least a phone call from each client and is a great way to stay in touch.
5) I visit all of my clients at least once a year. I do this between Thanksgiving and Christmas and bring a non-gender gift such as customized chocolates, special post-it note pad holders (with our logo imprinted) or wine with our logo imprinted on the label with the words 'Best Wishes.'
6) I belong to three networking groups and am actively involved with them. The best way to gain potential clients is to have them get to know you in non-threatening situations.
7) I get a listing of new businesses in my county once a month. I send a letter of introduction and some info on us. I tell them that I will call them at a specific time to welcome them into the area as a new business. I have gained three great clients this way.
8) When I celebrated my 10th business anniversary, I did a special mailing that offered special discounts during our slow times. I received lots of nice notes and cards from people congratulating us on our longevity in business.
9) I keep track of special events and anniversaries of my clients. I sit down once a month and organize the cards I need to send out. I put the date each card needs to be mailed in the area on the envelope where the stamp is placed. When I attach the stamp, it hides the date.
10) I partner my business! I do trade shows, mailings, community events and a variety of fund raisers with several of my clients during the year. We do lots of PR and usually get written up in local papers and association journals. We've also been on several radio shows.
Don't be shy! Get the word out that you're in business!
return: how do you market? menu
return: idea site for business main menu