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web writing
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or optimum credibility, Web content should be very detailed and comprehensive. Especially when attempting to build business relationships. Gone is the print excuse that there isn't enough room to explain everything. Forgotten is the acceptability of explaining whatever we can in 75 words or less. Those are the restrictions of ads, postcards and brochures.
Certainly, covering main points as soon as possible in a body of information is still desireable in any media. Its just not enough to stop there on the Web. That's because everyone's space is a big enough place to accommodate all the details of any topic. So, to leave obvious questions about a business unanswered leaves the reader perplexed. Why aren't all the options listed? Why hasn't the president stated a business philosophy? Maybe this company doesn't have all its ducks in a row just yet, is a possible conclusion.
In short, Web site writing involves creating a more comprehensive version of the initial ad and brochure. Whatever important information a reader may want to know should be available and easy to find. There's nothing like a site that seems to have anticipated every question a reader could possibly have.
Whenever possible, it is also vital to retain ad and brochure writing to be used as an intro to the bigger Web story. Such a strategy preserves writing direction and style while furthering your organization's credibility. It is like meeting a salesman for the second time whose basic selling points have not waivered by one single degree. Such a follow-up presentation always rings impressive and true.
The good news for those who haven't yet completed all of their message is that Web sites can be updated more easily than a print message. This allows improvement to take place on a continuous basis as time and resources permit.
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sample
Organize copy on your Web site just like they do in the Sunday paper.
To ensure clarity and ease of use, prioritize and sectionalize information as you would with any large publication. Do it with a mind to anticipate what types of information the largest majority will want to see first, second and so on. Such a logical strategy will help ensure that readers are better able to find their favorite subjects from issue to issue, and feel comfortable with a new publication more quickly.
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 Of course, this advice seem a little obvious when referring to such familiar reading materials as books, magazines and newspapers. Their physical nature makes it easy to reference and find any topic because the whole of each, from beginning to end, can be held in our hands. Such printed content is at our disposal immediately.
Not so in a Web site. Organization of writing on the Internet must be especially intuitive for the simple reason that it can only be viewed one page at a time.
In this site there are four main topics, each identified at length on the contents page. Of course, they are prioritized in the order that will best facilitate a prospective client's need to find the most pertinent details of services being offered. Additionally, to include related, but not so obvious bits of info, a Q and A side bar threads it's way throughout the site. Its presence helps keep the viewer aware of other details that may need attention. Much like preview boxes in a newspaper. For clarifications and extended explanations, its content has been heavily linked to appropriate locations in the site. This, combined with text navigation to every section and subsection within the site, makes for a most comfortable visit.
Creative functions:
Writing, co-creative direction, art direction, design and illustration*
next sample
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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.
All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis
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