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marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
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portfolio

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

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writing

themeline writing
 

s8.gif

sample

Take a chance. Yours could be the themeline that defines a specific function within an emerging industry.

When a new industry is just beginning to grow, committing to words that will describe what a company does can be difficult. So it has been with the Internet technology. With most organizations just spreading their wings, it can take awhile to determine which buz words and catch phrases will take hold. In a way, themeline and domain name authorship both have a common goal­ settling on the word combination that will be most universally understood. For those who can clearly express their function ahead of the crowd, the reward is enhanced identity recognition.
 

Should you come up with what could be an industry defining phrase early in the game, I think it should be used. Such a gamble is well worth the effort because your business stands to gain great distinction if the line catches on. If not, so long as it reads well and makes sense, the risk of it needing to be changed is minimal. Level Four Media was applied when this logo was designed in 1996. It refers to the Internet's place in media evolution behind print, radio and tv, an observation that has been made countless times since.
Even in the event that a themeline gamble is lost, a little anticipation should save the day. When there's any possibility that a company's function could expand or change radically, a logo/themeline design that allows for a rewrite is all that's needed. So even when direction is altered, the change in a logo's look need not be catastrophic.

Creative functions:
Writing, creative direction, art direction and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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