themeline writing
 

eadlines aim to generate interest about one aspect of an organization in a single succinct sentence. A themeline, or tagline as it is also called, must relate to the purpose of an entire entity in even shorter order. The shorter the better, because its goal is to be memorable. Once digested, just a bit of meaningful memory about a company's mission can stimulate the mind to remember much more.
Anticipation of possible future developments is key to long and successful themeline life. A phrase can't be so specific that obsoletion may be just around the corner. Instead, it must address the uniqueness of the generalities that characterize a company. Intensity of spirit, quality of product and extensiveness of service are some of the attributes that can be infused into themeline writing.
Writers long to find the word combo that delivers a double meaning. Since the more we can get out of the least number of words the better, this strategy often produces the most successful lines. Alliteration is another worthy ambition for a themeline. Simply through the rhyming of a word duo can valuable memorability be realized. Then, there are those meaningful lines that have done pretty well just because their nice and simple. Lines like, "Things go better with Coke".