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Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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367 Marketing Ideas & Tactics for Your Business
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captioned toons
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creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
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annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
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magazine
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poster
presentation
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black and white
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caricature
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headline writing
 

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raphic designers who become adept at adding words to visual concepts often take on writing and creative direction responsibilities, too. And so it has been for me.
Where to draw my line has always been the question. The answer comes with experience which defines the kinds of writing that we can do well without jepordizing our creative comfort zone. That's the zone that ensures a unique solution will come in plenty of time to avoid the ghastly fear of missing a deadline. As it has turns out, headlines and short copy messages fit the most productively into my range of abilities.
I especially enjoy the thinking that goes into fine tuning a headline until it is sure of capturing the intended audience. For me, this ongoing attention to the headline serves as positive catalyst for developing an entire creative message. As those first words get better and better, so too does the supporting image and copy improve.
 

peau3.jpgsample

Great credibility can be found in the details that aren't so obvious.

This ad is about an insurance salesman who cares. He has a long record of doing many wonderful things on the job. At the bottom of his bio, however, it also mentions that he does some volunteer work with disabled kids. That's his own time we're talking about. Now, there is no question that we're learning about the true heart of a guy who deserves recognition. This experience taught me the importance of carefully studying everything to make sure that the headline capable of evoking the most credibility isn't missed.

Creative functions:
Headline writing, art direction and design *

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69