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Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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approach

experience

perspectives

portfolio

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

contact
online estimating
phone consultation
tools and ideas

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editorial writing
 

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magazine, newspaper or Web site article that expresses the opinion of an editor or publisher. That's how Webster defines editorial writing. In this portfolio, for example, there is a lot of editorial writing using samples as exhibits to support the views that I have formed over the years. Detailed descriptions of my work experience and approach, upon which all my editorializing is based, are also included. These descriptions are sectionalized to show their specific relationship to each of the creative functions addressed in this publication.
How important is it for an editorial writer to provide their credentials? In my opinion, it is very important and should be done whenever possible. Because there is a chance that someone will actually heed our advice, which should be taken as a big responsibility. When our views are expressed on the Internet, the obligation to provide background data is even greater, as there is no shortage of space to do it. Then the burden of measuring expertise, to decide which opinions we like best in a particular field from a certain perspective, is on the reader.
For instance, my own perspective and experience in creative communications does not include mega budget advertising. I have never done creative work for the Coke's of the world on an International level. That means my view of branding significance is much different than that of those who work on the biggest accounts in the world. I simply wouldn't know how to approach the creative disciplines from their point of view because advertising for that level of exposure is so different from what's ever been appropriate for my clients. Therefore, it makes sense to find and pay attention to editorial writers who work in the same arena as we do to make sure that the ideas expressed best fit our own specific needs.

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69