Notable also is the feature that would back each card. In this case, a Web Portfolio Highlights panel, shown on the next page, helps to make a cyber visit very efficient. If the client has not asked for some such useful device or offer that will encourage an audience to keep a brochure, the copywriter should. After all, we know the importance of going that extra mile to ingratiate customers to our client. If someone has been gracious enough to consider a commercial message, the polite implication is that there will be some measure of returned consideration for their time. So any chance at all to give something back shouldn't be overlooked.
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What I've Learned So Far
Words and images work best if they work together.
The Great Design Divide
(left side of panel) Those on this side of the Great Design Divide must feel that hard-to-read type adds a sense of creativity to design.That obscured copy creates undivided attention. That making readers struggle creates excitement. Those who like it over here probably wouldn't like my work. Unless they have another side.
(right side of panel)Those on this side of the Great Design Divide know that good typography helps real creativity communicate clearly and quickly. Making sure that exciting concepts don't get missed or misunderstood.
Those who like it over here should see more samples of my other sides: creative direction, art direction, copywriting and illustration.
A Thumbnail Does Not Need Polish To Shine
Because the indispensable job of a thumbnail is to show an idea in its simplest form. Before adding the embellishment of a computerized comp. To make sure it really works without any polish at all.
A thumbnail is fast and easy to do. Allowing many concepts to be explored before zeroing in on the perfect solution. Neglecting this process runs the risk of winning approval for good looks. Instead of brilliant thinking!
Writing, Creative direction, art direction design and illustration*