Idea Site for Business - Creative Process

Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
andyattiliis.com

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writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
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annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

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ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

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black and white
captioned toons
caricature
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	writing
	brochure

sample

When copy needs to be long, clearly define and separate each section.

Simple bulleted copy often works well to sell many types of products and services. The full nature of what's offered in such a manner is usually so well-known that little more is needed. Sometimes however, varying degrees of experience and quality will enter into the equation of making good choices for less cut-and-dried needs. In situations where more comprehensive information would be appreciated, bestow the great favor of clearly defining one topic from another. To enhance readership, go for headlines that can be supported by an image. It will serve to help separate different copy initiatives even more.
This six paneled fold-out brochure demonstrates how equal space for every main point can create an extra bonus. With just a bit of modification, each panel can be converted into a postcard which could be valuable as a follow-up mailing.

Notable also is the feature that would back each card. In this case, a Web Portfolio Highlights panel, shown on the next page, helps to make a cyber visit very efficient. If the client has not asked for some such useful device or offer that will encourage an audience to keep a brochure, the copywriter should. After all, we know the importance of going that extra mile to ingratiate customers to our client. If someone has been gracious enough to consider a commercial message, the polite implication is that there will be some measure of returned consideration for their time. So any chance at all to give something back shouldn't be overlooked.

brochure copy

cover / page 1:
What I've Learned So Far
Words and images work best if they work together.

page 2:
The Great Design Divide
(left side of panel) Those on this side of the Great Design Divide must feel that hard-to-read type adds a sense of creativity to design.That obscured copy creates undivided attention. That making readers struggle creates excitement. Those who like it over here probably wouldn't like my work. Unless they have another side.
(right side of panel)Those on this side of the Great Design Divide know that good typography helps real creativity communicate clearly and quickly. Making sure that exciting concepts don't get missed or misunderstood.
Those who like it over here should see more samples of my other sides: creative direction, art direction, copywriting and illustration.

page 3:
A Thumbnail Does Not Need Polish To Shine
Because the indispensable job of a thumbnail is to show an idea in its simplest form. Before adding the embellishment of a computerized comp. To make sure it really works without any polish at all.
A thumbnail is fast and easy to do. Allowing many concepts to be explored before zeroing in on the perfect solution. Neglecting this process runs the risk of winning approval for good looks. Instead of brilliant thinking!

Creative functions:
Writing, Creative direction, art direction design and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.

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