Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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brand writing
 

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specially for small and mid-sized companies, correct branding practices should be furthered to the extreme. Even many medium to large companies do not produce enough promotional materials to justify any variance from established directions.
While visual elements are always the most immediately recognizeable features of a brand, copy style also plays an important role in message personality. To change it with each new effort, as the world's best known advertisers can afford to do, for most of us will not be productive. Rather, we should endeavor to use the same written approach over a very long period of time so that strong identities can be forged with far fewer exposures.

 

sample

Copy length can be a signature characteristic of your branding effort.

Either very short, or very long and detailed, if this aspect of copy style is maintained, it can add to your memorability. For a photographer with images that already spoke very well of him, short but meaningful copy worked just fine. 

CF.gifWith a wide range of styles plus much success at marketing stock images, Richard Frasier's reputation had begun. However, when he first decided to advertise, choosing which strength to emphasize was not possible. Since it was too early in his career to nail down a long-term direction, our strategy was to do this full pager showing a variety of work. Copy was left to suggestively promise a better value for those image assignments that also possessed the potential for stock sale.

ad copy

Consider the stock value of your next photo assignment.
Richard Frasier will. He thinks good clients deserve a little consideration now and again.
Frasier. Location, studio and stock options.

Creative functions:
Writing, co-creative direction, art direction and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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