Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
andyattiliis.com


marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
Find out more


ideasite home page

approach

experience

perspectives

portfolio

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

contact
online estimating
phone consultation
tools and ideas

home

writing

advertising
 

s8.gif

sample continued from previous page

Divide and conquer.

Designed to run on 3 consecutive pages, this modular advertising approach addresses the great news about Community College Week to potential subscribers. While the headline remains constant, each ad's text message describes a different strength of the publication. When there's much that is important to say, such a strategy is hard to beat. Through repetition of image and the splitting of information into small parts, greater memorability is achieved.
 

collmons.jpg

ad copy

ad 1:
Well Read.
Community College Week reports the latest, most crucial news impacting community, junior and technical colleges today. With scrupulous attention to detail and clarity, we make sure our readers get the message along with a firm grip on its ramifications.
Community College Week
Well Read. Well Done.

ad 2:
Well Read.
Community College Week is the format from which professionals and decision makers literally shine. Twenty-four times a year! Impeccably designed and 4-color beautiful, it enjoys an enthusiastic, well-informed, incredibly sharing kind of audience.
Community College Week
Well Read. Well Done.

ad 3:
Well Read.
Community College Week is more than an extremely well-focused eyeful. It's the community college marketplace for career, conference and workshop opportunities! No wonder presidents, deans, trustees, faculty and administrators can't wait to get their hands on...
Community College Week
Well Read. Well Done.

Creative functions:
Writing, creative direction, art direction, design and photo montage*

next sample
 


*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.


IdeaSiteForBusiness.com is owned and operated by gillINC. All rights are reserved. No use of any content published on
Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: gillINC. is not liable or responsible for
the advertising offerings and/or claims made by advertisers and affiliates appearing on this site.

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69