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Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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sample

Targeted trade publications allow for a little extra creativity.

It is like seeing someone again that we have met before. If we already know what they're about, there is no need for a second introduction. In the same way, ads in business-to-business publications can afford to be a little less formal. That is, they can approach messages a little more creatively because some understanding of what's being offered has already been established.
 

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ad copy

No, this isn't 'Clia'...Yes, I can help."
CLIA is the Clinical Laboratory lmprovement Ammendment that requires certification of virtually every clinical testing laboratory. As of September 28, 2000! More than a mouthful, CLIA is a mountain of details that must be scaled, one way or another.
One way is to start your ascent of Mount Federal Register from the bottom of a 15 volume stack. Another is to ask for TDI's Clia Support poster. This invaluable reference tool covers the salient points pertinent to acquiring CLIA certification.
So if you'd welcome some help from a colleague who's on top of it all, call or write Anne Granum. Not Clia!

Creative functions:
Writing, creative direction, art direction design and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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