Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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approach

experience

perspectives

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
online estimating
phone consultation
tools and ideas

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online estimating

phase estimating
 

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overview

job information form for design

job information form for illustration

job information form for writing

   style match estimating

   phase estimating

 


This two phase process is for clients who appreciate seeing a lot of quick thinking from which they can pick and choose.
 
Phase one: To create many ideas economically, thumbnails should be used for presentation purposes. Such a layout style is very productive in that a basic concept can be rendered quite quickly. So long as everyone involved is informed of the approach, more than one creative provider can be hired to submit work. Each participant is paid a flat fee to come up with a few headlines supported by key visuals and any notations that may be necessary. Andy Attiliis, for example, offers a phase one package of four or more thumbnails including unlimited useage for $300. You can see some examples in the creative direction section under
thumbnails. To purchase a phase one package please send a job description and your contact information to attiliis@peoplepc.com

Phase two: Since the phase proposal method is based on an approved idea being chosen from simple black and white sketches, its success is dependent on a job originator being very familiar with all the abilities of participating creative providers. Because in phase two, once the creative solution has already been decided upon, it should be possible to plan the winning concept's execution with great precision and confidence. Such a head-start on creative direction will facilitate an extremely efficient production estimate which is another reward for working in phases. For a detailed proposal and estimate to complete a job, please send the approved thumbnail, supportive notations and your contact information to:

Andy Attiliis.

9710 Days Farm Drive

Vienna, VA  22182

703 759 4283

703 759 4284 fax

aattiliis@cox.net


Except where otherwise indicated, all writing and creative functions displayed on this site are by Andy Attiliis.
Creative functions is a listing that highlights specific work performed on each sample.
All information found in this portfolio should be considered individual views based on the work experience of its author.

Copyright 2001 Andy Attiliis