Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
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illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
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magazine
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photography
poster
thumbnail
writing
web

art direction
ad
annual report
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broadcast
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cover
exhibit
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layout
logo
magazine
masthead
newsletter
photography
poster
web

design
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annual report
brand
broadcast
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chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
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presentation
web

writing
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captioned toons
comic strip
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poster
theme line
web


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web illustration
 

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oing illustration for the Web is a little different than creating images for print reproduction. The resolution at which it will be seen is lower and the color can change from computer to computer. Because there's always the potential for an illustration done originally for the Web to find use elsewhere, most artists work as though it were going to be printed. Then, a reduction in size and resolution is made to facilitate quick viewing through digital medias. Before the final reduction is made, a number of versions are tested for both both color and load time. Whenever possible, the average parameters that work best within a particular Web presentation are recorded and used for all its images. However, the usual benchmark that calls for a consistent look from page to page is not as severe on a Web site as it is in a book. This is due to the fact that online pictures appearing on different pages can't readily be seen side by side.

sample

Should an image be converted to a jpeg or a gif?

The loose rule of thumb is that jpegs work best for photographs, especially those of people. Gifs on the otherhand are recommended for pieces that have less variations between tones. But when download time is thrown into the mix, the equation becomes a little fuzzy. All of a sudden, gifs begin looking attractive in situations where a long wait would be particularly obtrusive.
 

sbook.jpgMy best advice is to make both a jpeg and a gif of each visual for the image file. It's easy to do, so why not allow the ability to experiment with which solution looks and works best with other content. As the Internet gets faster, the images can easily be exchanged. The top example is our gif, then comes the jpeg.

Creative functions:
Illustration and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis


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