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mixed media illustration
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endering one style that is similar to someone else's happens all the time. But the odds of combining two directions, in the same manner as another illustrator, are almost nil. So, mixed media is a great opportunity to create a look that is truly different.Then why isn't this guaranteed method of stealing the show in a commercial arena seen more often? The primary reasons, in my opinion, are two-fold. First, the creation of a artistically successful mixed media image doesn't happen everyday. Such an oddity is harder to make work, especially in a way that will be immediately acceptable. Secondly, even when it is successful, few advertisers have the commitment to hold tight long enough to realize the inevitable return on their groundbreaking investment.
It truly is difficult to march to the tune of a different drummer, even when the initial results are positive. One little ripple and we all have a tendency to run for the exits. However, the great thing about communications is that originality really does reap extraordinay rewards so long as the basic message is not compromised. Only the most experienced realize this enough to stick with a very unusual but sound creative strategy.
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sample
The reward of combining photography with illustration can be an image style that's never been seen before.
A prominent real estate developer wanted to further express their ongoing contribution to the arts in a combination annual report and promotional brochure. This goal was the inspiration which suggested that a very painterly and hand rendered feeling should be incorporated into the key visual. The mixed media image that evolved is very prominent. It spans the front cover, back cover and fold-in page. Included is a painted map, another in pastels, signatures of all the directors and photographic embellishments. Its composition is held together by an easle ledge that extends accross all three pages. Upon it are drawing tools of every kind. Visually, such a large mixture of graphic techniques is made more cohesive by the spatters and strokes found on the ledge. Their repetition of the markings found in the map renderings themselves provides a visual interplay that is consistent throughout.
Because the piece was reprinted for three consecutive years, it is safe to say that its look was successful. However, going for something entirely different is a daunting task. For safety's sake some extra creative preparation was needed. In this case, for example, a rough layout was not nearly enough to ensure success. A full comp that dealt with the many anticipated nuances of color and composition was needed to ensure that such an approach would really work.
Creative functions:
Illustration, creative direction, art direction and design*
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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.
All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis
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