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Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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line and color
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photo illustration
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masthead
newsletter
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map illustration
 

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ap illustration should enhance corporate identity and message effectiveness in a number of ways. Right from the beginning, the look for a map should be considered in relationship to the existing brand. That is, it should work well alongside of established brand constants such as photos, typography, logos and illustrations. If its interaction with such design elements are carefully anticipated and resolved, the long-term results can be spectacular. By resolving color and style issues up front, a map can strengthen rather than distract from your company brand's visual identity. In some cases it can even become the key visual.
Also featured in this section are a number of high content birds-eye views of landscapes with map-like qualities. The purpose of such images ranges from establishing locational information to illustrating a copy point.

sample

Customize your map by using features of the brand to their best advantage.

A national bank was growing so fast it made good marketing sense to somehow point out all of its branches in every state. For best promotional value, it was decided to create a series of brochures, one per state, each with its own individualized map.
 

chemap.jpgSince the bank's most recognizeable feature is its sign, it was used on all of the maps to show the location of every branch.

Creative functions:
Illustration and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis



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