Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
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illustration
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captioned toons
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comic strip
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line
line and color
map
mixed
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photo illustration
product
retouching
stock
storyboard
web

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art direction
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exhibit
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illustration
layout
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magazine
masthead
newsletter
photography
poster
web

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annual report
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chart
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graphic standards
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line illustration
 

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The starkness of line illustration makes it the strongest of drawn visual expressions. Solid black, or another dark color against white or another light color are the optimum situations. No other application of color achieves more contrast. This attribute puts line art in a class by itself because its kind of visual impact can't be achieved in any other way.
Then there's the list of line styles. It is a mile long and includes crosshatch, stipple, thin line, thick line, shakey line, fine, textured line, dotted line and more.
In comparison to many other styles of illustration, a simple line style is the quickest solution. It is a favorite for sketching ideas and storyboards. Traditionally, newspapers have always been a great place to find line art because of its ease of reproduction.
While it is hard for most of us to pass up full color useage free images that can sell for less than fifty dollars each, smart creative directors recognize the power of line and when to use it to great advantage. They are especially cognizant of the fact that whatever the headline, the specific content needed to provide support can be provided with a line illustration.

sample

In printing, all tonal values are accomplished
through solid line art.

Magnify a photograph, airbrushed illustration, wash drawing or any other printed image that appears to have tonal values. You'll find that the gradiations found in them all is really achieved with solid round dots of color. How close they are to each other is what determines lightness and darkness. This realization enables illustrators to achieve similar effects using an endless variety of line shapes.
 

smouse.jpgIn this example, black grease pencil on canvas board creates a sense of tones that gradually change from light to dark. The  irregular dot shapes, which result from drawing on a textured service, contribute to the unique look.
Known as "The Inspector" in a shopping mall's newspaper ad campaign, the character was very easy to reproduce in a variety of sizes.

Creative functions:
Illustration, art direction and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis



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