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portfolio

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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icon illustration
 

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the best icons are those that read faster than words. Some that have reached this level of recognizeability have the advantage of a long history. Or, they really are the object that they represent. Such as the drawing of an apple, which indeed is an apple icon. The better it is designed, the faster it can be read as an apple.
Certain icons are memorable because they are constantly positioned in the public's view. For example, a stop sign is so well known it is recognizable from a very long distance whether we can read it or not. It has become a true icon­even though it doesn't satisfy the dictionary's definition­by virtue of hundreds of exposures to billions of eyes. By contrast, many word/picture combinations that are seemingly as simple will never have the exposure necessary to make them read as fast as a true icon.
When an illustrator helps a client understand what can be expected from specific pictorial representations, valid adjustments can be made early. In cases where images just won't work without multiple words, the ramifications of that fact should be explained. For instance, when illustrated headlines are used as links in a Web site, they'll be taking space on every page. At times, it should be mentioned that they may seriously distract from the key image or further crowd pages that are already too busy. That's when a responsible illustrator might suggest that clean word links would be a better solution.

sample

The difference between an icon and an illustration.

Which says "service" faster, this picture, the word and the picture or the word all by itself? That is the question we asked before cluttering Idea Site For Business's Web site pages with many little graphics that might confuse rather than communicate. We were very aware of the trend by many Web designers to use icons as links to help decorate their pages and felt it needed to be examined.
 

smouse.jpgIn our first design, we decided that such images better served as illustrations for the sections. We're glad of it because of positive responses received from our audience about the ease and speed of use found here. We believe that they have been better able to focus on the point of the site through restraint and good design. So if a picture is to be used instead of a word, the rule of thumb should be that it work as quickly. That's an icon worth using. Otherwise, it is an illustration that enhances words and should be used for that purpose only.

Creative functions:
Illustration, creative direction, art direction and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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