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Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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367 Marketing Ideas & Tactics for Your Business
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illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

writing
ad
brand
brochure
captioned toons
comic strip
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headline
poster
theme line
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comic strip illustration
 

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ig stories can be told by comic strips in a relatively small amount of space. Their images work very hard to reduce the need for long copy. In addition, comic strips are best known for their entertainment value. So, there is always the built-in expectation that these colorful panels will be enjoyable. Done well, they could be the most inviting to read of all information formats. That's probably why they have been used in every visual communication vehicle imaginable.
From ads to video presentations, direct mail brochures to Web sites, these streamlined messages can be very powerful. Some smart advertisers have even used them as the focal point for an entire corporate identity program. The most famous example, of course, is Met Life's use of Charles Shultz's comic strip, Peanuts.
 

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sample

Accurate illustrations are dependent on good reference materials.

The main character in this comic strip, Super Tommy, is a real-life actor. Because he is also the hero for an accompanying television spot, this print version had to be identical in appearance. Both head shots and a video of his casting session were supplied by my client to make sure that there were enough materials to work from. To get enough angles, digital photos of him were taken as he looked on the vcr's screen.
Matching the store's visual characteristics was also a requirement. With permission secured by Giant Food's management, an hour's shoot with an automatic camera was sufficient to get everything needed. One more hour for rush processing and I was ready to begin the rough layouts. To finish the job, a traditional pencil drawing was scanned into the computer where captions and color were added.



Creative functions:
Illustration and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis



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