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color illustration
 

ideasite home page

approach

experience

perspectives

portfolio

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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online estimating
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I

llustration, in any number of colors, without lines has a feeling of its own that is much different than one in which the lines are retained. To be sure, there is a change in character when lines are either added or removed. Without lines, the subject being drawn in whatever style, seems more true to life. Certainly, much closer to reality than a cartoon. With crisp linear definition between fields of color, the look is fanciful like in a storybook. Lines certainly do add a visual strength that cannot be achieved any other way. It is just not the strength of realism.
So, when thinking about style for the illustration that will support the message of your next project, the "line decision" is a good place to start. Generally speaking, someone will have to determine which solution best relates to the copy. A good choice will effectively support the copy's intent, thus furthering the impact and credibility of what's being said.

sample

Use whimsy to take the edge off of harsh reality

If I showed the reality of a workaholic induced nervous breakdown, it would not be a pretty site. Much less an image that would invite readability. Since this illustration's message focuses on the surface dangers of excessive computer use rather than specific medical cases, tongue-in-cheek reality is a look that works well.

SMouse Creative functions:
Illustration, art direction and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis


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