Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.


marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
Find out more

ideasite home page

approach

experience

perspectives

portfolio

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
online estimating
phone consultation
tools and ideas

home

black and white illustration
 

s8.gif

P.gif 

eople like full color images. Ask anybody which they'd rather see and the answer will be full color instead of black and white nearly everytime. With useage free full color images and 4-color process printing more readily available than ever before, it is easy to pass over the possibilities of lesser color combinations. The exceptions will come from those who have seen an Ansel Adams landscape photo or an Ingre figure drawing done in pencil. In each case, artistry transcends the color issue.
Since great black and white illustration is a proven communicative art form, it is wise to remember its attributes: (1) It easily converts to any other spot color. (2) A one-color image compliments rather than competes with other elements in a space. In other words, on a single page that requires multiple visuals, it is often beneficial to mix single color and full color images together so that the entire page can be more easily absorbed. (3) One and two-color printing is less expensive than 4-color process printing. (4) During a time when everyone else is doing full color, a superbly done one or 2-color concepual design is a good way to stand out from the crowd. (5) In the life of a business, progressive positive growth can be a notable sign of credibility to prospective clients and customers. This is identified more readily when the first promotional efforts appear in just one or two colors and then grow more colorful as time goes by. On the media side, such a strategy can result in greater ad frequency due to the savings realized for using less color.

sample

Worthwhile ideas communicate just fine in basic black.

Technology has created a most dynamic relationship between the phone and the computer. In recent years, great technological energy has been expended to make the union successful. The depiction of that effort is unmistakeable in this illustration.

cpbmons.jpgThe value of a concept has little to do with how many colors are present. Take away extra color and the thought still exists. Even when the supporting headline also appears in the same hue. Imagine catching an unmistakeable glint from a messy looking mud puddle. Closer examination reveals it is a jeweled ring. It could be a plastic child's toy, an inexpensive costume piece, or the real thing. Who among us won't take a minute to fish it out and see for sure? Even in black and white, a great deal of quality can be suggested. Enough so that reading the copy is necessary to avoid passing over a diamond in the rough.



Creative functions:
Illustration, creative direction,
art direction and design*

next sample


*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com is owned and operated by gillINC. All rights are reserved. No use of any content published on
Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: gillINC. is not liable or responsible for
the advertising offerings and/or claims made by advertisers and affiliates appearing on this site.

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69